When did advertisements start showing up inside games?


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I have been playing though Tom Clancy's Endwar of late, and stumbled on this at the end of the last mission:

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When did companies start doing this? Now I know what it is downloading when it checks a server every time you start the game. I don't think I have seen this kind of targeting before... anyone else? :/

Edited by Cvrt7.62Ghst
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I always wonder...Is it really worth the money to put an advertisement up like that when no one is really going to look at it and be like, oh cool, i'll check that product out.

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I reckon it makes the game much more cool. Much better than having blank/gray spots as long as ads are of course, are placed realistically inside a game. Fifa should implement this instead of having that random slogon all the time. Besides, shouldn't this drag game prices down or is it just extra revenue for the game developers/publishers?

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I personally think if ads are going to be in commercial games then those games should cost less.

The only people pocketing any money.. will be the publishers. Anyone who has any ideas about games costing less due to digital transfer or advertising should wake up to reality - they won't cost any less, if anything they will cost more in the future.

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I think that its a good idea, but it depends on the genre. If it is a sports game, racing game, or an open real world game like GTA then its good because it adds to the realism. If it's a shooter then no. BF2142 had Intel Core 2 ad's everywhere and I didn't like it. :/

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same, the first game I remember having them in that I was playing was BF2142. it looked strange, some games they look good in, not that one though. I also remember rainbow six vegas 2 had them.

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GT2

first thing that came to mind, with all the banners along the fences keeping the crowds back on most of GT2's racetracks

i think ATV Offroad Fury had adverts too

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In-game advertisements have been happening for a long while now. The farthest back I can remember is 2006 with Tom Clancy's Rainbow Six: Vegas.

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In-game advertisements have been happening for a long while now. The farthest back I can remember is 2006 with Tom Clancy's Rainbow Six: Vegas.

yea, dodge all over the place. :blink:

i think 2k series basketball games (sports games in general perhaps) goes back prior with gatorade, followed by the toyota half time reports.

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