+Audioboxer Subscriber² Posted October 28, 2009 Subscriber² Share Posted October 28, 2009 Not one to back away from controversy, Electronic Arts today mailed out real checks payable to game reviewers for $200. Each check, mailed in wooden boxes decorated with twin skeletons and the words Dante's Inferno, was affixed to a velvet pillow inside a box. Inside the top of the box is a welcome to the fourth circle of hell which reads: In Dante's Inferno, Greed is a two-headed beast. Hoarding wealth feeds on beast and squandering it satiates the other. By cashing this check you succumb to avarice by harding filthy lucre, but by not cashing it, you waste it, and thereby surrender to prodigality. Make your choice and suffer the consequence for your sin. And scoff not, for consequences are imminent. Not wanting to give in to temptation by cashing the check or using it to market Kotaku, or waste the money, we came up with a different solution. Balls in your court EA. Source: http://kotaku.com/5355784/electronic-arts-...reed-with-cash/ Kotaku burned it I believe, think there's a video @ source. Link to comment Share on other sites More sharing options...
Tech Star Posted October 28, 2009 Share Posted October 28, 2009 :laugh: Nice one EA. :D I am starting to like EA more and more after Activision became the number 1 douches. Link to comment Share on other sites More sharing options...
+Audioboxer Subscriber² Posted October 28, 2009 Author Subscriber² Share Posted October 28, 2009 LOL what they used to represent 'Wrath' is even better Electronic Arts is at it again, continuing its Dante's Inferno marketing/PR-related mailbox assault. Yesterday, a gigantic box cardboard box showed up. Inside that box was big and dirty wooden box. What was inside? Well, that's what the video is for. And well... yeah. I've got nothing. Talk amongst yourselves. Video: http://www.destructoid.com/what-s-in-the-d...x--153278.phtml The first is obviously to represent Greed. Link to comment Share on other sites More sharing options...
Darconf Posted October 28, 2009 Share Posted October 28, 2009 Not wanting to give in to temptation by cashing the check or using it to market Kotaku, or waste the money, we came up with a different solution. Balls in your court EA.Source: http://kotaku.com/5355784/electronic-arts-...reed-with-cash/ Kotaku burned it I believe, think there's a video @ source. wow, arrogance and pride are as evil as greed. What a loser. Link to comment Share on other sites More sharing options...
master2k27 Posted October 28, 2009 Share Posted October 28, 2009 could of gave it to charity Link to comment Share on other sites More sharing options...
Darconf Posted October 28, 2009 Share Posted October 28, 2009 I agree. like toys for tots, or to a children's hospital or something. Link to comment Share on other sites More sharing options...
(Spork) Posted October 28, 2009 Share Posted October 28, 2009 could of gave it to charity Link to comment Share on other sites More sharing options...
Tech Star Posted October 28, 2009 Share Posted October 28, 2009 LOL what they used to represent 'Wrath' is even betterVideo: http://www.destructoid.com/what-s-in-the-d...x--153278.phtml The first is obviously to represent Greed. Was that real?! That would be awesome if that was. :rofl: could of gave it to charity This. Link to comment Share on other sites More sharing options...
+Audioboxer Subscriber² Posted October 28, 2009 Author Subscriber² Share Posted October 28, 2009 Was that real?! That would be awesome if that was. :rofl: :blink: Yes it's real marketing for the game, why would a random person construct all of that for a laugh? :p Link to comment Share on other sites More sharing options...
C_Guy Posted October 28, 2009 Share Posted October 28, 2009 A very clever marketing initiative from EA. It's a shame the guy burning it didn't quite get the concept. I'm surprised he was able to figure out a video recorder. Link to comment Share on other sites More sharing options...
Hell-In-A-Handbasket Posted October 28, 2009 Share Posted October 28, 2009 didnt this happen last month Link to comment Share on other sites More sharing options...
Tech Star Posted October 28, 2009 Share Posted October 28, 2009 :blink: Yes it's real marketing for the game, why would a random person construct all of that for a laugh? :p Well I knew the Kotaku one was real, but I didn't think EA would go through all that just to Rick'Roll Destructoid. :p Link to comment Share on other sites More sharing options...
Spookie Posted October 28, 2009 Share Posted October 28, 2009 The wrath one made me :laugh: Most of those marketing for Dante have been - "aw bless". But Wrath was genuinely funny. Link to comment Share on other sites More sharing options...
Massiveterra Posted October 28, 2009 Share Posted October 28, 2009 I would have cashed it and then would have given the game a terrible review LOL Link to comment Share on other sites More sharing options...
Doli Posted October 28, 2009 Share Posted October 28, 2009 I want that design for my checks. Link to comment Share on other sites More sharing options...
John Freeman Posted October 29, 2009 Share Posted October 29, 2009 Oh wow. One thing EA knows how to do is market. Thats just awesome. Especially destructoid hell box :D Link to comment Share on other sites More sharing options...
Pallab Posted October 29, 2009 Share Posted October 29, 2009 That is one sexy check! I think its a brilliant marketing ploy to be honest. This is bound to cause some controversy and get them the attention they want, without hurting them too much. Link to comment Share on other sites More sharing options...
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