Electronic Arts Tests Journalists' Greed With Cash


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Not one to back away from controversy, Electronic Arts today mailed out real checks payable to game reviewers for $200.

Each check, mailed in wooden boxes decorated with twin skeletons and the words Dante's Inferno, was affixed to a velvet pillow inside a box. Inside the top of the box is a welcome to the fourth circle of hell which reads:

In Dante's Inferno, Greed is a two-headed beast. Hoarding wealth feeds on beast and squandering it satiates the other. By cashing this check you succumb to avarice by harding filthy lucre, but by not cashing it, you waste it, and thereby surrender to prodigality. Make your choice and suffer the consequence for your sin. And scoff not, for consequences are imminent.

Not wanting to give in to temptation by cashing the check or using it to market Kotaku, or waste the money, we came up with a different solution. Balls in your court EA.

Source: http://kotaku.com/5355784/electronic-arts-...reed-with-cash/

Kotaku burned it I believe, think there's a video @ source.

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LOL what they used to represent 'Wrath' is even better

Electronic Arts is at it again, continuing its Dante's Inferno marketing/PR-related mailbox assault.

Yesterday, a gigantic box cardboard box showed up. Inside that box was big and dirty wooden box. What was inside? Well, that's what the video is for. And well... yeah. I've got nothing.

Talk amongst yourselves.

Video: http://www.destructoid.com/what-s-in-the-d...x--153278.phtml

The first is obviously to represent Greed.

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Not wanting to give in to temptation by cashing the check or using it to market Kotaku, or waste the money, we came up with a different solution. Balls in your court EA.

Source: http://kotaku.com/5355784/electronic-arts-...reed-with-cash/

Kotaku burned it I believe, think there's a video @ source.

wow, arrogance and pride are as evil as greed. What a loser.

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Was that real?! That would be awesome if that was. :rofl:

:blink:

Yes it's real marketing for the game, why would a random person construct all of that for a laugh? :p

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:blink:

Yes it's real marketing for the game, why would a random person construct all of that for a laugh? :p

Well I knew the Kotaku one was real, but I didn't think EA would go through all that just to Rick'Roll Destructoid. :p

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That is one sexy check!

I think its a brilliant marketing ploy to be honest. This is bound to cause some controversy and get them the attention they want, without hurting them too much.

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