Analyst: Call of Duty DLC could generate up to $140 million in 2010


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Broadpoint AmTech analyst Ben Schachter has said that DLC for Call of Duty could generate up to $140 million, adding the delicious cherry on top of the Modern Warfare 2 sundae Activison has already netted through game sales.

"As with the last two CoD titles, the game itself should maintain its $60 launch price until the next iteration, but Acitvision will also benefit significantly from the high-margin DLC potential enabled by the packaged product's success," he said.

"We estimate that Activison will generate at least $100-$140 million in gross revenue from Call of Duty DLC in 2010.

"Though the company has not announced anything, we would not be surprised to see the content expand significantly beyond simple map packs to include new missions, modes of play, and in-game items. The point is that Call of Duty's fan base will pay for additional content, and we expect Infinity Ward to monetize that throughout 2010."

More through IndustryGamers.

Source: http://www.vg247.com/2009/11/25/analyst-ca...to-140-million/

First DLC due Spring

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And yet they want to introduce methods of making even MORE money. Some people are never content. :(

That's how every business runs. The more in the black you are, the more you can do, the more compensation employees can get and the more hands you can hire. The opposite of this would be not making any money and having to lay people off, so how is the former a bad thing? If the demand is there for such content, what's the issue?

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That's how every business runs. The more in the black you are, the more you can do, the more compensation employees can get and the more hands you can hire. The opposite of this would be not making any money and having to lay people off, so how is the former a bad thing? If the demand is there for such content, what's the issue?

they want things for free because they want to stick it to the man and/or they are sweater wearing communists

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