+Audioboxer Subscriber² Posted January 13, 2010 Subscriber² Share Posted January 13, 2010 The NPD Group has revealed that 90 percent of all new and used console sales, add-ons, song packs and rentals were made from physical retail or rental services during the third-quarter of 2009. Comparatively, 79 percent of games acquired for portable, PC/MAC, mobile and smartphones, were also purchased in physical format. Dual format (digital and physical) purchasers, which represent 19 percent of buyers bringing in 40 percent of dollar volume, were found to be under the age of 35, with 70 percent purchasing both formats compared to digital-only purchasers which made up 46 percent. During Q3 '09, PC, Mac and consoles proved to be "the most popular platforms among gamers, followed by portable systems and cell phones", with smartphones ranking the lowest. Xbox 360, PSP and DSi owners showed a tendency for cross-usage with iPhone and iPod Touch for gaming when compared to other platform users. "While physical retail product remains the driving force behind industry sales, the role of digital distribution in the games ecosystem continues to climb," said NPD's Anita Frazier. "Publishers and retailers must keep an eye on the current state of the marketplace and must map ahead for future strategies." Also mentioned in the report, was that 4 percent of gamers (6 million consumers) admitted to using P2P services with 72 percent of pirated downloads occurring for PC and Mac. Source: http://www.vg247.com/2010/01/12/npd-90-of-...ened-at-retail/ Link to comment Share on other sites More sharing options...
Spookie Posted January 13, 2010 Share Posted January 13, 2010 I though NPD didn't track Steam sales? Link to comment Share on other sites More sharing options...
Ayepecks Posted January 13, 2010 Share Posted January 13, 2010 How do they know that if they have no access to Steam data? Estimates? Link to comment Share on other sites More sharing options...
Xilo Posted January 13, 2010 Share Posted January 13, 2010 Of course digital distribution won't be high for consoles... No news there. PC. Are they including Steam, Impulse, Direct Download, etc? I rarely even see PC games in stores anymore. Seems PC is gradually moving towards pure digital. Link to comment Share on other sites More sharing options...
Ayepecks Posted January 13, 2010 Share Posted January 13, 2010 They don't include Steam sales. Valve refuses to release the data, and companies on the service aren't allowed to release their Steam sales data, either. Link to comment Share on other sites More sharing options...
George P Global Moderator Posted January 13, 2010 Global Moderator Share Posted January 13, 2010 They don't include Steam sales. Valve refuses to release the data, and companies on the service aren't allowed to release their Steam sales data, either. Makes you wonder why doesn't it? What's there to hide? Link to comment Share on other sites More sharing options...
soniqstylz Posted January 13, 2010 Share Posted January 13, 2010 But you can take total sales from publisher numbers, subtract retail sales that NPD does have, and go from there Link to comment Share on other sites More sharing options...
Minifig Posted January 13, 2010 Share Posted January 13, 2010 Makes you wonder why doesn't it? What's there to hide? It's just harder to track because of gift sales. Link to comment Share on other sites More sharing options...
Spookie Posted January 13, 2010 Share Posted January 13, 2010 Makes you wonder why doesn't it? What's there to hide? What are you trying to imply? Link to comment Share on other sites More sharing options...
Ayepecks Posted January 13, 2010 Share Posted January 13, 2010 But you can take total sales from publisher numbers, subtract retail sales that NPD does have, and go from there I'm pretty sure it doesn't work like that. Link to comment Share on other sites More sharing options...
George P Global Moderator Posted January 13, 2010 Global Moderator Share Posted January 13, 2010 What are you trying to imply? Nothing. Maybe you're reading too much into it? Link to comment Share on other sites More sharing options...
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