+Audioboxer Subscriber² Posted January 28, 2010 Subscriber² Share Posted January 28, 2010 According to a report from Nikkei (via Reuters), Sony is set to announce a ¥100 billion ($1.1 billion) uptake for the period between October – December 2009. If so, it'll be the first profit the company has posted for its SCE divison in four quarters, bringing it into "operating profit". The Japanese newspaper also predicts the profit will be way more then what the original forecast was going to be, which was already looking good anyway. It comes after Sony cut the price of PlayStation 3 to $299/€299/£249 last August, as well as introducing a slim-line PS3 at retail. The profit is also helped by a recovery in the company's LCD TVs division Source: http://www.vg247.com...tober-december/ Link to comment Share on other sites More sharing options...
Huleboeren Posted January 28, 2010 Share Posted January 28, 2010 Already? Impressive Link to comment Share on other sites More sharing options...
Elessar Posted January 28, 2010 Share Posted January 28, 2010 Already? Impressive Very impressive actually, especially considering the PS3 slim hit about 5 months ago. Link to comment Share on other sites More sharing options...
Mr. Gibs Posted February 5, 2010 Share Posted February 5, 2010 Sony did actually make money this quarter—the first time in a year—but it was by essentially ravaging the company to cut over $3 billion in costs: A fifth of its plants are gone, along with 20,000 jobs. Not exactly impressive anymore. But I guess bad times, call for desperate measures =/ Link to comment Share on other sites More sharing options...
Vortex566 Posted February 5, 2010 Share Posted February 5, 2010 Nice, the PS3 is having a great run lately. Link to comment Share on other sites More sharing options...
Ironman273 Posted February 5, 2010 Share Posted February 5, 2010 Not exactly impressive anymore. But I guess bad times, call for desperate measures =/ I can increase my disposable income by a lot if I just moved under a bridge. :p Link to comment Share on other sites More sharing options...
+Mystic MVC Posted February 5, 2010 MVC Share Posted February 5, 2010 Not exactly impressive anymore. But I guess bad times, call for desperate measures =/ Everybody gets "lean" in a recession but you can expect that many of those same plants will re-open in a year or two and Sony will be bigger than before. Nice to see a profit but you just have to see it it context. Link to comment Share on other sites More sharing options...
Ironman273 Posted February 5, 2010 Share Posted February 5, 2010 Everybody gets "lean" in a recession but you can expect that many of those same plants will re-open in a year or two and Sony will be bigger than before. Nice to see a profit but you just have to see it it context. Umm, no. Don't expect any plants to be reopening. They entered into a partnership with Sharp so Sharp is going to be making their flat panels. What you're referring to is "idling" plants during tough times. These plants were closed and Sony has shifted their manufacturing so they won't be needed. Here's the bottom line. Sony made a profit. They did it by trimming the hell out of the company. Is it sad for the 20,000 that lost jobs? Yes, but the goal is to make a stronger Sony. Better to lose 20,000 to strengthen the company to make it better for rest of the employees. They've made deals with companies like Samsung and Sharp so they can keep their costs low. The downside? Sony hardware may not really be Sony anymore. All in all they're doing what they have to do to survive. If they can keep their expenses low they'll keep making a profit. Link to comment Share on other sites More sharing options...
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