Advertisers ignoring PlayStation Home, but interested in PSN


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Advertisers ignoring PlayStation Home, but interested in PSN

by Andrew Yoon { Feb 24th 2010 at 1:00AM }

pshomenotadvsr.jpg

PlayStation Home has expanded quite a bit in 2009, with 50 spaces and over 100 games now available within Sony's virtual world. It has been a modest success, but perhaps it's fallen shy of the lofty expectations placed on it when it was initially unveiled at GDC nearly three years ago. Since then, Sony's online service has managed to cut advertising deals with Red Bull, the US Army and Fox -- but has Home been able to maintain interest?

According to a report by Brandweek, advertisers are largely ignoring PlayStation Home, opting to pursue opportunities on Xbox Live instead. Ad agency Publicis Denuo's John Rafferty told the site that "from moment one, it kind of felt clunky. And once you got through that, there wasn't much there." Regardless of the robotic nature of the service, the high cost of entry is proving to be a huge barrier against Home, with "labor-intensive six-figure deals" required to create content for the community.

Jack Buser, director of PlayStation Home, argues that it offers "a chance to cut through the noise and actively engage directly with a large, targeted, and highly desirable consumer base." However, it appears that advertisers that want to work with Sony are interested in pursuing a different relationship -- one with the PlayStation Network itself. "Sony is a little more conservative in embracing their system as an ad platform," the report notes. However, the addition of the What's New screen, andadvertising on the PlayStation Store, show that the Sony team is adapting, slowly transforming the PS3 into a system that advertisers can genuinely pursue.

Source: Joystiq

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Because you are using

tags, as I can see from your quote >.>

And no wonder they are ignoring it, advertising it to the 10 emo-tards running around Home bowling and hitting on girls.

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Because you are using

tags, as I can see from your quote >.>

And no wonder they are ignoring it, advertising it to the 10 emo-tards running around Home bowling and hitting on girls.

I went back (many times), selected the whole post and left justified it. It looks fine in the editing window (I was in full edit mode) but when I submit or preview it brings back the centering. I wish you could see the tags like you could in the old Neowin. That way you can manually correct weird things like this.

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"Edit My Profile" -> "Settings" and untick "Enable visual (RTE) editor?" Then you are back to the old style with tags and all :)

Thanks, that helped a lot. There were multiple (like 8-10 per instance) "left" tags but it would still keep the "center" tag that sneaked in there. What I really wish for is the toggle button to turn HTML on and off so I could format everything with HTML but toggle it off for occasions like this where I needed to manually tweak the tags. Also, there are times when I edit my post with small things like adding a link or whatnot and the whole post gets changed. The toggle switch would be the best solution.

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Pfft...nobody cares about Second Life anyway.

I think it must've been one of those things that some exec thought would be a good idea when projects like 2nd life were popular. By the time it was implemented the popularity had passed and hence we have what Home is today.

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I actually went into HOME for a bit yesterday, first time since the summer, mostly to get a couple knick-knacks I knew I would get for game data (like, the giant White Knight from WKC), played a couple games of BUZZ!, got a t-shirt, then played Bioshock. 'Twas okay, didn't go around the mall or any of that ****, but then again, I'm not that social anyway.

I know all of you will now have a better day reading that.

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