Call of Duty Franchise Delivers 17 Million Map Packs


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Speaking during an investor call tonight, Activision CEO Bobby Kotick reflected on the publisher's multi-pronged strategy behind the immense success of the Call of Duty franchise. A key -- but still growing -- element has been digital content distribution in the form of downloadable map packs.

"Life-to-date on the Call of Duty franchise, we have digitally delivered almost 17 million map packs, which doesn't include the PS3 Modern Warfare 2 downloadable content that just launched," Kotick said. "To date, our audiences have played a staggering 1.75 billion hours of online multiplayer Call of Duty games."

Despite this notable impact, Kotick made it clear that Activision would still lean more heavily on event-driven retail releases. "While our direct-to-consumer digital business is growing, our continued success will come only through the tremendous support of our fantastic retail partners."

Having created the "the largest video game retail launch in history" with Call of Duty: Modern Warfare 2, Activision isn't hasty to alter the winning plan. "We have every intention of doing this again this year with Call of Duty: Black Ops," Kotick declared.

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I think I have bought every map pack released for COD games on the Xbox 360. I have to say, I am excited about the popularity of digital downloadable content and games.

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We pay more for less. A few years ago these maps would be provided for free. Prices of games have gone up way too much. Maybe they should stop marketing. I mean if the game is good, it is going to do pretty damn well.

25 million dollars to market Left 4 Dead 2, I mean come on...

Modern Warfare 2 doesn't have the same fun or wowness factor as the original. The maps are smaller, all the guns have a horrible sound, there aren't enough maps. Now they want to charge 15 dollars for recycled maps.

The game is worth some money, but not 75 bucks or even the 60 original bucks.

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See, even though selling DLC is profitable, working with free updates can turn out far better for the company for a longer period of time. But then again, for Kotick it's all about the money.

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Modern Warfare 2 doesn't have the same fun or wowness factor as the original. The maps are smaller, all the guns have a horrible sound, there aren't enough maps.

Not everyone agrees though.

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