Kotick: Only 30% of Activision profits from console games


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June 22nd, 2010 @ 12:22

By Joe Anderson

Activision CEO Bobby Kotick has said that only 30 percent of the company?s profits come from console games.

Speaking in an interview with the Wall Street Journal, Kotick said that he isn?t too concerned about the decline in retail sales because his company?s profits mostly come from non-console based services.

?I care a lot less,? he said. ?It used to be, I would religiously look at weekly retail sell-through data, but it?s a very small part of our business now.

?Today, probably 70 percent of our operating profit comes from non-console-based video games. So, while you might see a month-to-month change or volatility against expectations, that doesn?t really get us too concerned.?

Gamasutra confirmed with Activision the meaning of ?non-console-based video games? as it felt it could cover downloadable content such as map packs; however the company replied saying that ?non-console-based video games? means just that.

One of the main sources of income for Activision is that of World of Warcraft, which currently has 11.5 million active subscribers.

http://www.vg247.com/2010/06/22/kotick-only-30-of-activision-profits-from-console-games/

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"One of the main sources of income for Activision is that of World of Warcraft, which currently has 11.5 million active subscribers."

No ****. With Starcraft 2 round the corner that percentage will loose a few more figures come next year. It's no wonder he's pushing the CoD MMO.

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"One of the main sources of income for Activision is that of World of Warcraft, which currently has 11.5 million active subscribers."

No ****. With Starcraft 2 round the corner that percentage will loose a few more figures come next year. It's no wonder he's pushing the CoD MMO.

So, if we remove Blizzard's games, Activision makes ****ty profits?

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So, if we remove Blizzard's games, Activision makes ****ty profits?

I'll take Completely Obvious Answers for 1,000$ Alex?

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"One of the main sources of income for Activision is that of World of Warcraft, which currently has 11.5 million active subscribers."

No ****. With Starcraft 2 round the corner that percentage will loose a few more figures come next year. It's no wonder he's pushing the CoD MMO.

I highly doubt StarCraft 2 is going to make a massive dent in their console sales percentage. A single, one-time-pay game isn't going to do that, especially a PC game. If they were releasing a StarCraft MMO, well, that'd be another story.

StarCraft 2 will sell like hotcakes, don't get me wrong.

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I highly doubt StarCraft 2 is going to make a massive dent in their console sales percentage. A single, one-time-pay game isn't going to do that, especially a PC game. If they were releasing a StarCraft MMO, well, that'd be another story.

StarCraft 2 will sell like hotcakes, don't get me wrong.

I don't think you're aware how popular Starcraft 2 is over in Korea. To them it's bigger than football in the UK. Seriously. :/

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So basically, if we want to see the downfall of Activision, we stop playing WoW. :shiftyninja:

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All thanks to Blizzard. Thankfully, Activision is letting them be the company they've always been.

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So basically, if we want to see the downfall of Activision, we stop playing WoW. :shiftyninja:

Sadly it'll never happen. Nerds :no:

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I don't think you're aware how popular Starcraft 2 is over in Korea. To them it's bigger than football in the UK. Seriously. :/

I'm well aware of how popular StarCraft is in Korea.

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All thanks to Blizzard. Thankfully, Activision is letting them be the company they've always been.

Amen to that. Hopefully, it will stay like this for a long, long time.

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