Christmas comes early for shoppers in Oxford Street


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Selfridges in Oxford Street will launch its Christmas season on 2 August :blink: - its earliest-ever start for the store.

People keen to plan ahead can purchase trees, crackers, fairy lights or even a ?500 life-size donkey.

The store said previous sales had shown some customers, especially overseas tourists, started thinking about Christmas during August.

Last year, its festive shop sold more than 1,000 baubles during the first week of trading after opening on 8 August.

The shop said customers could paint their own baubles this year.

Geraldine James, Selfridges Christmas Shop's buying manager, said: "Christmas is coming earlier each year.

"I can see a time when we offer a capsule Christmas collection throughout the year."

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Well, i am kind of waiting for the email from our managing director any day now, letting us know what days we have off for free over Christmas and what the Christmas party will be and where... It gets earlier and earlier each year and each year we seem to get less time to prepare!

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