TV3 Rips Off Kevin Butler


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TV3 Rips Off Kevin Butler

Posted July 20th, 2010 by Mriceguy

ButlerE3.jpg

As raised in the forum discussion last week, TV3 are obviously lacking in the original ideas department. The TV3 produced ad; “Something Big On Monday Night”, showcases a montage of clips from upcoming movies. This ad both looks and sounds remarkably similar to the one produced by Sony for the PlayStation 3, “It Only Does Everything” campaign. Imaginary PlayStation spokesperson Kevin Butler is replaced by Dai Henwood, a comedian and television personality.

After the break are the two videos…

Source: Buttonmasher

UPDATE: Kevin Butler (VP of International Diplomacy) responds!

  1. No title for your guy? VP of Big Bigness? PS3 Commercial Tribute Manager? Details, folks.
  2. The TV3 version was completely lacking in PS3 video game footage. Clips from Uncharted 2, MAG, God of War 3, or even clips of our upcoming releases Killzone3 and Twisted Metal would have really added some epicness to the spot.
  3. The beard. I think it should have been longer.
  4. I did like the slow motion effect at the end on the guitar solo. Way to plus it out.
  5. Two-color mylar confetti > rainbow paper confetti. Just sayin.

Source: Playstation blog through Kotaku

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That is awesome. You know your marketing works when people are ripping you off.

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That is awesome. You know your marketing works when people are ripping you off.

It's just so... blatant! :blink:

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Ahhh so that's who the gimp was from the Sony E3 conference.

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UPDATE: Kevin Butler responds!

  1. No title for your guy? VP of Big Bigness? PS3 Commercial Tribute Manager? Details, folks.
  2. The TV3 version was completely lacking in PS3 video game footage. Clips from Uncharted 2, MAG, God of War 3, or even clips of our upcoming releases Killzone3 and Twisted Metal would have really added some epicness to the spot.
  3. The beard. I think it should have been longer.
  4. I did like the slow motion effect at the end on the guitar solo. Way to plus it out.
  5. Two-color mylar confetti > rainbow paper confetti. Just sayin.

Source: Playstation blog through Kotaku

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It's just so... blatant! :blink:

This is the real problem with it, its not like they took the idea and did their own thing, they have just blatantly copied the whole thing, lol.

Can't decide if it's equally as bad or worse than the original KB ads.

Maybe, but I don't see what's so funny about KB.

Someone point out the funny part please :(

Yes yes, we all know you don't like him or his adverts, its not our fault you don't have a sense of humour. :p

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hmm never seen these ads before or heard of the character "kevin butler"...does that mean i need to spend more time under my rock with satellite tv? :laugh:

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hmm never seen these ads before or heard of the character "kevin butler"...does that mean i need to spend more time under my rock with satellite tv? :laugh:

You're missing out. It's the first (and only) good Playstation ad campaign. Just look at his reponse. :laugh:

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Kevin Butler is the only situation where I am glad its US only

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And now TV3 speaks up:

New Zealand television network TV3's recent ad seems incredibly similar to a PS3 commercial from earlier this year. No wonder it won't be running again.

According to the New Zealand, TV3 did not comment on the similarities between the commercials, but did reveal that its ad had been pulled.

"After a great response to our Monday night movie promo, the campaign has run its course and won't be going to air again," T3 stated.

"Our intention with the promo was to have some fun and have viewers notice that we have something big on Monday night with our movies. We've certainly achieve both those goals."

People noticed alright, noticed that T3 ripped off a PS3 commercial.

While T3 remained tight-lipped about the similarities, the Herald reports that Dai Henwood, the actor who appeared in the T3 spot, acknowledged that the spots were identical.

"I was just the actor," Henwood tweeted. "Didn't do the creative and hadn't seen the Sony ad. Agreed they are identical."

Sony's fictitious exec Kevin Butler responded to the T3 ad earlier today, joking, "It's clear to me that TV3 appreciates great advertising and I'd like to thank them for their efforts. In fact we'd like to help them out and make our ENTIRE LIBRARY OF COMMERCIALS available for them to copy in order to promote their programming."

Source: Kotaku

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Maybe, but I don't see what's so funny about KB.

Someone point out the funny part please :(

I rather like some of the commercials. Some of them are horrible, and I thought his part in the Sony press conference was cringe worthy.

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I wish we had the KB adverts here instead of the boring ones we get :(

Believe me, you aren't missing anything.

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