EA Sports partners with the Premier League


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The Premier League has named EA SPORTS its official technology partner.

The four-year-deal sees the California based company extend their successful relationship with the Premier League, with both looking forward to working together for a 13th season.

The exclusive partnership is great news for fans of the Barclays Premier League and EA SPORTS football gamers.

MATCH STATISTICS

EA SPORTS football games will be better than ever before, with the gaming giant exploring new ways to incorporate Barclays Premier League match and performance data to enhance interactive football experiences to match the complexity, finesse and excitement of a real football match.

Under the new partnership, EA SPORTS has extended its use of Premier League licences in its popular FIFA football games. In addition, the company will sponsor the Premier League's Player Performance Index and Team of the Week. EA SPORTS branding will appear linked with live match statistics on all broadcasts of Barclays Premier League matches both in the UK and overseas.

NEW PARTNERSHIP

Premier League Director of Sales and Marketing Richard Masters said: "We are extremely pleased that EA SPORTS has had the foresight to enter into this exciting new partnership that will connect with Barclays Premier League fans in new and inventive ways.

"Fans have a thirst for statistics and information and that is something that the Premier League, working with EA SPORTS, will provide to a level not seen before in professional football."

President of EA SPORTS Peter Moore is thrilled with the new deal. He said: "This is a great deal, we are very excited about our involvement. We really believe we add value to this deal for the consumer and enhance the experience of Barclays Premier League fans.

"This is a coming together of two entities who believe in technology."

FOOTBALL GAMING

Matt Bilbey, Vice President of Football, EA SPORTS said: "As the most watched domestic football competition in the world, the Barclays Premier League delivers tremendous global exposure and direct access to one of the most passionate football audiences in the world.

"Partnering with the Premier League further establishes EA SPORTS and its FIFA franchise as the ultimate, authentic football gaming experience.

"We look forward to adding further in-game authenticity with the direct access to the Player Performance Index as well as releasing new ways to leverage our technology to enhance the fans' enjoyment of Barclays Premier League football on and beyond match day each week."

www.premierleague.com/page/Headlines/0,,12306~2099611,00.html

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sounds quite good

will be interesting in seeing the statistics things and what they do outside of the fifa series

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