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Making sites/videos where you can upload your face/names in the movie


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I have a question for the more technical orientatated -

What's the process behind sites like the following, where it captures information from your Facebook and displays the information randomly on the site/in the movie?

How is it done? In the movie clip for example, how do you they show your name on the birthday sign? How do they take your pictures into elements of the movie?

Here is the link - http://www2.lost-in-val-sinestra.com/

Something similar done before -

http://www.viralblog.com/mobile-and-iphone/carmen-electra-has-a-crush-on-you/

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