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Auto-updating on a site


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What do sites like ESPN do to achieve this auto-update style feature for their sports scores all over the site? I assume its a script, which I am not good with. Really anything above basic HTML is 'advanced' for me as I've not spent much time with web design. I am asking because I'd like to achieve this on my start page for personal use.

screen of 1 auto-update section (img tag not working atm):

http://imgur.com/e0MiQ

Would importing / auto-updating of scores on my page even be possible or do they deny access somehow to the feed or whatever it is informing the site to update a score? Sorry I'm sure my terms are wrong as well. This is FAR from my specialty. Just decided this morning to work with some new tech and import info for a few purposes from separate sources.

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