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How to get search engines to list website sub-categories?


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Hey everyone,

When you do a search on Google or Bing, for example, for certain sites it lists sub categories?

For Neowin it will list News, Forums, Games, etc. For Microsoft it lists Windows 7, Downloads, etc.

What is the proper name for this? I tried searching for "google lists subcategories" and variations of it, without luck.

What is the right way to make this happen on your own site?

Thank you!

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They're called sitelinks.

Q: How can I get those links displayed under my site's listing in Google's search results like some other sites have?

A: Those are called sitelinks. Our process for generating sitelinks is completely automated and cannot be purchased or requested. We show them when we think they'll be most useful to searchers, so one site may show different sitelinks for different queries. If you think the sitelinks displayed for your site are inappropriate or incorrect, you can manage them in your Webmaster Tools account.

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