Advertisers will be able to better target YouTube users watching on TV

Google has announced that it is launching the TV screens device type for video ads, which will make it easier for advertisers to “find engaged, valuable audiences” while they’re watching YouTube content on TV. The TV screen category joins computers, mobile phones, and tablets on Google Ads and Display & Video 360. For those watching YouTube content, this change will mean that they see more ads suited to the TV form factor.

In the announcement, Chris Hong, Product Manager of Video Ads at Google, said that the TV form factor was very important for the firm:

“On average, users watch over 180 million hours of YouTube on TV screens every day. We know that marketers want in on this shift in viewing behavior, so we’ve been hard at work building a rich YouTube experience for set-top boxes, gaming consoles, streaming devices like Chromecasts and smart TVs of all stripes.”

Google said that it includes smart TVs, gaming consoles, and streaming devices such as Chromecast under the TV screens device type. Advertisers will also be able to find out the impact their TV ads are having separately from the overall mix, allowing for further refinements in subsequent ads.

The new feature is available to advertisers right now. If you’d like to learn how you can reach TV audiences, head on over to the TrueView help page which will help you get your ads up and running.

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