Amazon announces Prime Day set for July 15 and 16, its longest ever

Amazon has announced that Prime Day this year will be the longest ever, running from midnight PT on Monday, July 15, and going on for a whole 48 hours, up from 36 hours last year. Prime Day, if you’ve not heard of it, is an event where Amazon stocks thousands of products at reduced prices - the catch is, that it’s only available to Prime members.

With that said, those who just have a standard account and don’t want to buy Prime membership can sign up for the 30-day free Prime trial over at the Prime Day website. Prime Day is open to Prime members in the U.S., U.K., Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, France, China, Canada, Belgium, Austria, Australia, and for the first time, the United Arab Emirates.

Discussing Prime Day, Jeff Wilke, Amazon CEO Worldwide Consumer, said:

“Get ready, as we pull back the curtain to reveal exclusive products, special performances and two full days of phenomenal deals this Prime Day. Our vision is that Prime Day should be the absolute best time to be a member – when you can enjoy shopping, savings, entertainment and some of the best deals Prime members have ever seen. Stay tuned as we reveal exclusive savings at Whole Foods Market, thousands of new product launches, as well as world-class entertainment and more, leading up to Prime Day on July 15 and 16.”

To get you in the mood for Prime Day, Amazon is actually running a sale from today until June 30. The Toshiba HD 43-inch Fire TV Edition Smart TV has received a $120 reduction, meaning it costs just $179.99. Additionally, Prime members can save 40% off the Key for Garage myQ Smart Garage Hub + Amazon Cloud Cam (Key Edition) Kit, bringing it to its lowest price point of $99.98.

Those in the U.S. who participate will benefit from recent innovations in Prime deliveries. Prime members who order in the U.S. will be able to select One-Day Delivery with no minimum purchase amount. The feature is available on more than ten million products and if the next day isn’t a good time to wait for a delivery you can pick another day to wait in.

As Amazon expands the hours the event runs for, and as more people around the world come online and sign up to Amazon, the company will likely set new records in terms of the profits it makes and the number of items it sells, compared to previous years.

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