While it is purely speculative, at the moment, word has been spreading that AMD may decide to drop the ATI brand name and label all products under the singular AMD label. Want to know what's spurring the talk? Well, marketing manager for AMD, Richard Baker, has made it clear that AMD took over ATI and that it was not a merging of two companies. On top of that, the head P.R. guy at ATI, Chris Hook, has been quoted saying that he has "no emotional attachment" to the ATI brand. Are we about to see the end of the ATI brand? Only time will tell.
News source: Engadget.com