The lineup for the merged AMD and ATI in 2007 is going strong, according to Taiwan-based industry sources. The company's new AMD 690 chipset platform, with integrated graphics based on technology from the former ATI, which is set for release before the end of February is expected to not only to strengthen the company's chipset range, but to also win market support, the sources noted. Motherboard maker, ECS is confirmed as having at least one product based on the new chipset.
In the graphics card market, AMD is hoping to catch the so called Windows Vista effect by focusing its products on DirectX 10 in the second half of 2007, once software designed to run utilize the technology has begun to enter the market, the sources revealed. In other areas, AMD also has plans to increase its presence in consumer electronics, such as cell phones, digital televisions and games consoles, the sources added, with products including the AMD Imageon media processor, and through licensing agreements such as the recently announced deal with STMicroelectronics. Looking to the future, AMD has set a goal to have combined CPU+GPU technology ready for market within two years, sources close to the company have revealed.
News source: DigiTimes
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