AMD Suit Dismissed by Gartner Research as 'Media Campaign'

AMD's high profile suit against Intel alleging anticompetitive practices has been dismissed as "part of a media campaign" attacking the world's largest chip manufacturer, and should not affect corporate buying decisions. "The AMD filing, which is surprisingly readable for a legal document, seems to have been crafted not only as a legal complaint, but as part of a media campaign.

AMD has also run full-page ads in major newspapers outlining its position," said Martin Reynolds, vice president and fellow at Gartner Research. The case will draw intense media attention, according to the analyst, but is unlikely to have an adverse impact on either company's operations. Gartner advised firms to ignore the suit and not make any changes to system procurement plans. "AMD and Intel will not be distracted from their operations, " the analyst stated.

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