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Apple girds for sync push

Neowin · Dec 19, 2002 13:35 EST with -1 comments

Apple Computer is refining a strategy for connecting cell phones and other portable devices to its Macintosh systems in an effort to boost sales.

But a rival endeavor from Microsoft, expected to be unveiled early next year, could dim the company's hopes, analysts said.

Cupertino, Calif.-based Apple is nearing the end of a long testing cycle for iSync, its software for synchronizing information between Macs, Bluetooth-enabled cell phones, personal digital assistants or the company's iPod music player.

The software, due for release early next year and currently available in a beta version, lets consumers and business users input data once and replicate it to many different devices.

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