A recently completed study by market intelligence company ComScore, Inc reports that Apple's iOS operating system surpasses Android in Europe. The report includes all iOS powered devices, including the iPad and iPhone series, and compares to all Android powered devices in the EU5 area, which according to the study is the UK, Germany, France, Spain and Italy.
Jeremy Copp, comScore Vice President of mobiles in Europe, explained how "this new data set is part of our MobiLens service and enables our clients to understand the detailed demographic and behavioral attributes of connected media device users" and that there are "significant implications" for developers and companies as they "consider how best to reach their audience on all types of connected devices."
The article expands and goes beyond just a few figures by reporting that "iPad ownership extends well beyond Apple’s most loyal consumers" and that "Nokia mobile phone users account for the second highest percentage of iPad owners at 26.4 percent" which may raise a few eyebrows considering the recently reported finalization of the Microsoft-Nokia-Windows Phone 7 partnership.
Gender and age are another set of statistics that article mentions, with women owning more mobile phones compared to men but only around one third of the iPad devices. Surprisingly, there is also a mention of 13-17 year olds taking a little over eight percent of the total iPad market which, considering the £400+ price tag, may be seen by some as odd.