Apple iTunes Signs up New Film Studio

Apple has signed a lucrative deal with Paramount. Following in Disney's footsteps, Paramount is the second film studio to sign with the iTunes download store, although programmes from Showtime, NBC Universal and MTV are available as well. Paramount will provide 100 titles (expected to double by the end of 2007) sold at $9.99 each, new films not included. Film studios are unhappy at the $12.99 (£6.70) price tag for new films from iTunes, because of smaller profits. Apple claims that over 1.3 million movie downloads have already been sold through iTunes since September 2006.

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