Around this time of the year, some companies join the celebration of Pride Month and the Stonewall riots. Apple has also done this for the past few years, with watch bands for the Apple Watch making use of the multi-colored stripes in the Pride flag, and this year, the company is doing it again.
This time around, the company is releasing two new rubber sports bands in the theme of Pride. One is the regular sports band, which basically just looks like the pride flag, except it wraps around your wrist. There's also a Pride flag watch face to match. The other is part of the lineup of Nike-branded bands, and it features a much more subtle implementation of the Pride colors, along with an equally subtle watch face. The new watch faces will arrive with watchOS 6.2.5.
As usual, sales of these Pride Edition watch bands help support organizations that work for the LGBT community, including GLSEN, PFLAG, The Trevor project, and more.
In 2018, Apple used a nylon watch band to promote the Pride celebrations, but this year, you can only get the multi-colored look in the rubber bands, and it doesn't look like you can buy the previous editions from Apple. On the bright side, every generation of the Apple Watch uses the same size fitting for the bands, so you can still get the new bands if you have an older model. You can get the regular watch band here and the Nike version here, and both cost $49.