Apple sold 1.5 million iPhone 4s on launch day, 77% were upgrades

It's been estimated that Apple has sold roughly 1.5 million iPhone 4s in its first day, and according to an analyst at cnn.com, possibly even more. With that number, Apple has broke its original record for most iPhone sales in a single day.

The original iPhone sold one million units in 74 days while the iPhone 3G sold its first million units in a week and the iPhone 3GS surpassed the one million units sold mark on its opening weekend. With increasing sales volumes like these, the iPhone 4 would definitely show promising numbers.

Apple confirmed that they shipped 600,000 pre-orders to customers in the United States, that they had 100,000 non-reserved units for sale in Apple stores and 50,000 units allocated to sell at Best Buy. Walmart was also selling the iPhone 4, but has yet to say how many units were received or sold.

Apple sold 750,000 units in the United States alone, but also released the phone in four other countries including France, Germany, UK, and Japan on launch day. If each of these countries sold roughly a quarter of what the United States sold, Apple would have sold approximately 1.5 million units.

Apple had great iPhone sales numbers in the past and it's therefore no surprise that 77% of iPhone 4 buyers were existing iPhone customers. Of all the customers interviewed, 6% of them were BlackBerry owners, 3% were Android owners, 2% Nokia owners, and 12% were labeled as “other.”

iPhone4_Upgrade

Image credit: Piper Jaffray

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