After dreaming up big plans for its network of retail stores, Apple Computer is starting to think small.
The Mac maker plans to expand its network of retail outlets by creating a mini version of the Apple store. Apple Chief Financial Officer Peter Oppenheimer confirmed on Wednesdays earnings conference call that the company plans to open six of the smaller stores.
Oppenheimer said the smaller stores will allow Apple to reach more people in more places, but did not offer many details. The company has scheduled a press briefing Thursday at one of the outlets--at a mall near Stanford University, just a stones throw from an existing retail outlet in downtown Palo Alto, Calif.
News source: C|Net News.com