Asustek plans to make Eee an independent brand

Asustek Computer is considering making Eee an independent brand with a lineup products including the original Eee PC notebook, as well as the previously reported upon Eee TV (E-TV), Eee desktop (E-DT), and Eee monitor which are all expected to be introduced by the end of the third quarter this year, according to industry sources.

Through separating Eee as a sub-brand, Asustek believes the product family will be able to jump out of the low-cost market bracket.

View: The full story @ DigiTimes

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