At Least 220,000 PS3's for UK Launch

The UK is undoubtedly the biggest market inside the PAL terrotories so there has been a lot of speculation about what share of the 1 million consoles the UK will get. Ray Maguire, SCE's MG has said "[The UK] constitutes just over 22 per cent of the market in PAL – I say PAL rather than Europe, because PAL now extends out to over 100 territories, and some of those territories are quite strong. For instance, we have some of the strongest Middle Eastern and Russian sales forces compared to competing products."

"That means my overall number is a bit lower than it would be if I had a less well-established product. So we're round about the 22 per cent mark which, if you divided that into the million would give you 220,000 units," he continued. "I think if I go down on bended knee, I might get a little bit more".

So, 220,000 units or more. I guess the question now is, will that be enough?

View: Ray Maguire Interview

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