Bing makes solid gains in yearly U.S. search share; Yahoo keeps dropping

Microsoft's Bing search service continues to gain market share in the U.S. search market, while Google's growth has slowed in the past year and Yahoo's share has dropped like a stone. At least, that's the word from ComScore, which released its latest U.S. search market share numbers late on Friday.

The numbers, from March 2013, show that Bing's share went up from 16.7 percent to 16.9 percent from February to March, a gain of 0.2 percent. Google went from 67.5 percent in February to 67.1 percent in March, a loss of 0.4 percent. In third place was Yahoo, which went from 11.6 percent to 11.8 percent in 30 days, a gain of 0.2 percent. Yahoo uses Microsoft's Bing engine to power its search results.

We decided to go back and compare ComScore's March 2013 numbers to what the research firm said the numbers were in March 2012. Back then, Bing had a market share of 15.3 percent, which means that in one year's time Bing's share has gone up by 1.6 percent. Google's share also grew, but not as much. The March 2012 numbers showed it has a share of 66.4 percent, which means it gained just 0.7 percent in the last 12 months.

The bad news goes to Yahoo, which had a U.S. market share of 13.7 percent in March 2012. This week's new numbers showed that Yahoo's share went down by 1.9 percent in the past year.

Source: ComScore | Image via ComScore

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