Usually when a pop song is featured in a commercial, it was made as a song first and later incorporated into the ad. That was the case for Microsoft's Internet Explorer 9 commercial which featured Too Close, sung by Alex Clare. The song later became a major pop hit in 2012.
Last month, for the launch of IE10 for Windows 7, Microsoft also began a new TV commercial campaign featuring part of the song titled Your Touch, by former American Idol contestant Blake Lewis. As it turns out, the song's origin can be traced directly to the IE10 ad.
Entertainment Weekly reports that according to a representative for Lewis, he collaborated with the commercial's director Keith Rivers on the song. The unnamed rep stated:
For this campaign, Keith ran some musical suggestions by Blake and, ultimately, Blake had a better idea and composed a song with the spot in mind. The track for the spot is only about 20 seconds so, of course, it had to be more extensive than that and it was developed into a full song to be a proper single for the forthcoming album, too.
While the entire song is supposed to be about a past romantic relationship, the song's lyrics such as "I’ve been waiting for your touch" made it "perfect" for the IE10 ad, according to Lewis's rep. Meanwhile, you can listen to the entire 3 minute and 55 second song on Lewis' YouTube channel.
Source: Entertainment Weekly
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