Thanks to our very own WickedKitten for the heads up
Pop singer Rachel Farris is far from a household name, but a new spin on marketing could change that.
Her independent record label is embedding mini-CDs in the lids of soft drink cups at movie theaters nationwide and a few theme parks.
Featuring not just a pair of songs that can be heard on regular CD players but also video clips and other content viewable on computers, the so-called enhanced CDs make TV and radio seem passe.
In all, 4.8 million of the CDs promoting Farris will be distributed in a monthlong campaign that began Friday, dolling up -- or cluttering, depending on your perspective -- drink containers at the Regal Entertainment Group"s 530 theaters in 36 states and at two Universal Studios theme parks.
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News source: CNN.com