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CDs in soft drink cup caps

Tom Warren Neowin @tomwarren · Jul 3, 2003 06:47 EDT with -1 comments

Thanks to our very own WickedKitten for the heads up

Pop singer Rachel Farris is far from a household name, but a new spin on marketing could change that.

Her independent record label is embedding mini-CDs in the lids of soft drink cups at movie theaters nationwide and a few theme parks.

Featuring not just a pair of songs that can be heard on regular CD players but also video clips and other content viewable on computers, the so-called enhanced CDs make TV and radio seem passe.

In all, 4.8 million of the CDs promoting Farris will be distributed in a monthlong campaign that began Friday, dolling up -- or cluttering, depending on your perspective -- drink containers at the Regal Entertainment Group's 530 theaters in 36 states and at two Universal Studios theme parks.

Screenshot: >> Click here