Yahoo isn’t short of suitors - Verizon, Google and Microsoft have all been rumored to be considering purchasing the company's core web business, but as yet none of these have amounted to anything but speculation and hearsay.
As of this morning, another potential suitor has emerged, in the form of Daily Mail and General Trust plc (DMGT), the company known to most as British tabloid Daily Mail.
Daily Mail and the private equity firms it has approached regarding a deal, have until an April 18 deadline to submit a bid. Yahoo is currently valued at $38bn (£27bn), with a 2015 headcount of around 12,500 employees.
Yahoo is as old as the modern internet. Founded in 1994 by Jerry Yang and David Filo, it officially became Yahoo in 1995. Offering search and messaging functionality, it has since been eclipsed by Google, Facebook and Microsoft for any and all of its existing services. And with 15% of its workforce to go before the end of 2016, Yahoo is facing an uphill battle to remain fresh and relevant in the face of such agressive competition.
DMGT is doing well though, posting a pre-tax profit of £216 million in 2015, set to rise to £269 million by October 2016, all with a little help from Mail Online and Wowcher’s advertising revenue. But the purchase of a once loved technology giant might not be the most prudent move – just ask Rupert Murdoch following his purchase of MySpace.