DiVX to move 20 million CE devices by Christmas

If anyone out there (like us) thinks that there is room and enthusiasm for film download services like Movielink and CinemaNow, but ones which are properly run and which actually want to grow, they could do worse than take a long hard look at what DiVX is up to.

The 100 man start up is on its third round of funding and has already passed into profit and is getting ready for a massive Christmas that could quadruple its revenues overnight. The company has been working for three years towards a scenario when CE manufacturers bundle the DiVX MPEG 4 based-codecs into equipment that is sold in retail. So far it has sold 2 million such devices, but reckons it will sell another 18 million by Christmas. Big jump.

News source: The Register

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