EA to 'Attack' Nintendo Market

A recent report links EA as the number one publisher on Sony, Microsoft and PC platforms. With that EA has set its sights firmly on becoming Nintendo's publisher of choice. In its latest conference call, the publisher revealed it has 15 SKUs in development for Nintendo formats - including a DS version of Will Wright's new project, Spore, Sims spin-off My Sims and a selection of imarket-leading sports franchises.

"We have shifted and acquired resources and are attacking these successful platforms," commented CFO Warren Jenson. "In short, we're on it." The bullish statements follow the announcement of record revenues totalling US $1.281 billion, and the revelation that EA is the number one publisher in North America and Europe on Xbox 360, PlayStation 3, PlayStation 2, Xbox, PC and PSP.

But do EA really believe they can become number 1 overtaking Nintendo? Well, the answer is no. "On the Nintendo platforms, we think that we can be very a strong number two," said Larry Probst. "Clearly, Nintendo will always be number one on the Wii and DS, but we think we have a realistic goal of being number two, with a market share goal of 15-20 per cent," detailed Probst.

View: Gamesindustry.biz

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