.eu Domainnames will be available from November 2004. In March preparation and translation of regulations will begin, followed in June by accreditation of .eu registrars. From September 2004 those holding prior rights to a name (trademarks) can register during a "sunrise period". General registration is planned for November on a first come first served basis for any name not taken during the sunrise period or otherwise blocked from registration.
Organisations and individuals most likely to be able to register a .eu domain are companies with their registered office, central administration or principal place of business within the EU. Natural persons resident within the European Union can also register.
News source: The Reg