Facebook is letting creators and publishers control how their original images are shared across its platform, including Instagram, in order to protect their copyrights. The social networking giant today announced an update to its Rights Manager tool that will allow content owners to claim ownership of their images - in addition to their videos - and submit takedown requests to Facebook, provided they are the real owners.
Rights Manager lets creators add their unique content that they want to protect to a reference library. The tool will then search for posts on Facebook and Instagram that match your content. When an infringing post is found, creators can then choose whether they would like it to be blocked or monitored. Owners can also take action to have an attributing credit added to that post through a link. There is also an option to exempt certain partners from the tool's matching system.
In addition, content owners can decide which territories their images can be viewed in by adjusting the match settings. From there, they can choose whether their ownership applies worldwide or only to specific regions. Facebook says Rights Manager is built for "creators and publishers who have a large or growing catalog of content".