During the latest Facebook earnings call, Mark Zuckerberg has stated that there are now 450 million users on Facebook. In the course of the earnings call he has also stated that a momentum has been building for users to utilize the built-in Events feature with the hopes of eliminating websites such as Eventbrite or Evite and instead relying on the social media site as an all-in-one service. Building on the already available features of Events, Facebook seeks to implement even more features to the already large and growing social media site.
The Events feature on Facebook was a simple web-invite utility that had an aim for organizing private functions such as birthdays. Upon inspection of its use however, Aditya Koolwal who is the product manager for Facebook's Events team, had noticed that more than half of the people using the Events feature were actually utilizing it for public functions rather than private ones. The public functions include concerts and book readings; functions that would be akin to what you would find in a local community billboard or in a newspaper.
In addition to catering to individuals looking to organize large-scale public events, Facebook is also tinkering with adding events that are deemed trendy with family and friends accessible nearby on the site flanking your main feed.
As for private gatherings, Facebook has a few ideas up its sleeve as well. Beginning today, it will begin testing cover art themes for adorning your party invitations on the Facebook app; there will initially be 36 themes available which will range from family to holidays.