Facebook Watch now lets users in the U.S. personalize their video feed with topics

Facebook today introduced a new customization option within its Watch section for users in the U.S. The new capability allows users to personalize their video feed with the options to choose their topics of interest.

The feature will let users follow different content categories like Beauty, Comedy, Crafts, Dance, and more. Picking any of these topics will tell Facebook what type of content you would like to see on Watch in addition to the Pages and profiles you follow on the platform. Videos related to these categories will then show up more often in your feed.

The topics you follow will be visible only to you. There's also an option to edit your topics by adding or removing them at any moment. This feature is rolling out in the U.S. starting today.

In addition to topics, Watch is also adding new sections called "What’s Happening" and "Featured". Facebook curates the videos that appear in these sections to provide timely content to users like the Television Academy’s annual Emmy Awards, MLB World Series highlights, Vote-A-Thon 2020, LatinX, and Hispanic Heritage Month. You can also watch the latest music videos in the new destinations.

To see the videos that many other users are reacting to in Watch, Facebook has also added sections like the "Most Haha’d This Week" and "Most Loved This Week". Videos that your friends are watching most of the time and popular in groups will also show up in Watch.

These new sections are available in the U.S. and other territories. Facebook says these changes are meant to simplify how users search for videos to watch on the platform.

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