Earlier last year, Facebook CEO Mark Zuckerberg introduced an upcoming feature for its service that would allow users to delete their previous interactions with websites and third-party apps on the platform. Now, CFO David Wehner revealed that the "clear history" tool will be available to users later this year.
Wehner announced the feature's availability details at the Morgan Stanley Technology, Media & Telecom Conference 2019 in San Francisco, where he also said that the tool will make it harder for Facebook to deliver relevant ads to consumers. From a broader perspective, though, the move is part of the social networking giant's efforts to address privacy concerns after the Cambridge Analytica scandal broke out in early 2018.
The feature was discussed in detail during Facebook's F8 conference in May 2018. At the time, Zuckerberg explained that "clear history" on Facebook would work like how most browsers allow users to clear their cookies and browsing history. There will also be an option to completely disable Facebook from storing this kind of information.
However, once the feature is turned on, users will have to make some tradeoffs like signing in to every website over again. That said, it seems to be a small sacrifice that people with privacy concerns will be willing to make.