Facebook today held a press event in New York, where it revealed some usage stats for the Stories feature in its two main apps, Facebook itself and Messenger. According to the company, the feature now has over 300 million daily active users between the two platforms, which aren't really separate as Messenger Stories are automatically posted to Facebook as well.
This is good news for the social network, who also reported earlier this year that its implementation of Stories in Instagram had surpassed 400 million active users. Snap Inc. may not be too happy about this, however. Despite pioneering the feature, Snapchat was surpassed by Instagram Stories in terms of daily active users last year, and today's news means that it's far behind Facebook's numbers as well. In its quarterly financial report released in August, Snap revealed its platform had just 188 million daily active users.
To go along with these numbers, Facebook also announced that all advertisers around the world will soon be able to run ads in Stories, both in the main app and in Messenger, which probably won't be welcome news to most of its users. The social network believes that Stories will overtake the news feed as the most popular way to share content on the platform, so it seems natural that it would seek to make the feature more profitable.