First Gates-Seinfeld ad leaves folks scratching their heads!

The first Windows ad from Crispin Porter + Bogusky, the ad agency that won the big $300 million contract with Microsoft, features Jerry Seinfeld and Bill Gates. It has made its appearance on television, but you can watch it on YouTube, at the Windows homepage, stream it, or download it straight from Microsoft. Everyone at the Orbiting HQ gives the ad a big WTF, me included. Compare it to the HP ad Seinfeld did last year, and you've really got to wonder what the hell happened.

The ad is set mainly in a shoe store. Microsoft and Windows are only mentioned once in the whole commercial, and we only see the Vista logo right at the end. One thing is for sure: this ad definitely does not start to tell "the real Vista story." Maybe it's lame, but the commercial is actually quite a big deal. It marks the largest consumer marketing campaign in the history of Microsoft. According to a press release, this ad is only the beginning...

Video: Seinfeld + Gates Ad
Link: Full read at Arstechnica.

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