Google begins rolling out dynamic email to Gmail web users

Google has begun rolling out dynamic email to the Gmail web client. Dynamic email allows companies to send more interactive emails to drive usage. To accompany the launch, Google has worked with several businesses to get them started using the new feature. Google announced last year that AMP-powered dynamic emails were entering the developer preview stage.

The companies that have started sending dynamic emails include Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, Pinterest, and redBus. The most familiar name on that list is probably Pinterest. With dynamic emails, Pinterest now lets you discover new posts right from your inbox and save them to boards. Different businesses use the service in different ways but hopefully they’ll help you stuff done in fewer clicks right from your Gmail inbox.

Google said that mobile support for dynamic emails will arrive soon and that if you’re reading emails from a desktop client, such as Thunderbird, you’ll get a static version of the message. Those in charge of G Suite accounts will be able to enable dynamic emails in the next few days via the Admin console.

Developers who want to get started building dynamic emails are encouraged to head on over to the AMP blog which explains how to get started with the format.

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