Google lowers minimum app pricing in Play Store for 17 countries

Following a successful trial in India earlier this year, Google has lowered the minimum app pricing for an additional 17 countries, effective immediately. The announcement on the Android Developer Blog reasoned the decision to lower pricing, "to better suit local consumers and make content more accessible."

Those in India enjoy the lowest minimum price of 10 Indian Rupees (15 cents), while in Turkey and Ukraine customers will be able to buy the cheapest apps for 21 cents each. Poland is getting the smallest price cut of them all, but the minimum amount still costs less than half a dollar at 45 cents. You can find the full price list below with their US dollar conversations.

Countries affected

  • Brazil: R$ 0.99 (US$0.26) -- was R$2.00
  • Chile: CLP $200.00 (US$0.28) -- was CLP $500.00
  • Colombia: COP$ 800.00 (US$0.26) -- was COP$ 2000.00
  • Hungary: Ft 125.00 (US$0.43) -- was Ft 225.00
  • Indonesia: Rp 3,000.00 (US$0.22) -- was Rp 12,000.00
  • Malaysia: RM 1.00 (US$0.23) -- was RM 3.50
  • Mexico: MXN$ 5.00 (US$0.30) -- was MXN$ 9.90
  • Peru: S/. 0.99 (US$0.30) -- was S/. 3.00
  • Philippines: ?15.00 (US$0.32) -- was ?43.00
  • Poland: z?1.79 (US$0.45) -- was z?2.99
  • Russia: RR 15.00 (US$0.23) -- was RR 30.00
  • Saudi Arabia:? 0.99 (US$0.26) -- was 4.00?
  • South Africa: R3.99 (US$0.28) -- was R10.00
  • Thailand: ?10.00 (US$0.28) -- was ?32.00
  • Turkey: ?0.59 (US$0.21) -- was ?2.00
  • Ukraine: ?5.00 (US$0.21) -- was ?8.00
  • Vietnam: ?6,000 (US$0.27) -- was ?21,000.00

The minimum pricing is, of course up to the developer of the app, and If you're a developer willing to sell at a lower price, you can adjust your apps' pricing scheme under "Pricing & Distribution" or "In-app Products" in Google Play's Developer Console.

Source: Android Developer Blog via Engadget

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