Google is opening its first ever “Google shop” in London, inside the Currys PC World on Tottenham Court Road.
Inside the store, customers will be greeted with a selection of Android phones and tablets, Chromebook laptops. Chromecast dongles and other products from the giant search engine. Demos of devices and apps will also be held, and presumably customers will also be able to get support for their Google products inside the store.
The Google shop will be a store-within-a-store, so not exactly a fully independent endeavor. However this will also mark a first for the company, as this shop will be the first brick and mortar location that Google opens under its own name.
According to James Elias, UK marketing director for Google went into this project with a fixed message:
The pace of innovation of the devices we all use is incredible, yet the way we buy them has remained the same for years. With the Google shop, we want to offer people a place where they can play, experiment and learn about all of what Google has to offer; from an incredible range of devices to a totally-connected, seamless online life.
Of course this isn’t the first time that the company tries its hand at physical locations. Those closely following the company will likely remember the whole debacle with the Google barge, that rumored to a store-type location where the company could highlight its products.
We’ll have to wait and see if the new London Google shop will fare better than the company’s past experiments.
Source and image: The Telegraph
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