One Melbourne business has found itself in a David-and-Goliath battle with Google over its name - Scoogle.
According to the Sydney Morning Herald, the eyewear business is locked in a trademark dispute with the search giant, which is attempting to force the small business to change its name.
The business is named after the family name of co-owner Josie Meadows. A source close to the matter told the Herald Google had ""essentially just picked a fight"" and accused the company of ""bullying"" tactics. The owners of the business are reportedly up for at least $5000 in legal costs if they choose to fight the matter in court.
The naming dispute comes just days after Brisbane-based web entrepreneur, Cameron Collie, was forced to change the name of his business from Groggle to Drinkle following a six-month trademark battle with Google.
Drinkle allows users to search for the cheapest price on liquor products in their local area. A non-disclosure agreement prevents Mr Collie from discussing the terms of his settlement with Google, but a tweet from the companys account suggests he made a tidy sum from the incident.
""To celebrate the (ex)Groggle team will drink a bottle of Australia most expensive beer - Crown Ambassador,"" the tweet reads, with a TwitPic of the beer linked.