Google has refunded advertisers after it found out that many ads were being displayed to bots which, obviously, would never get lured in by the adverts. Google is now working to reduce these issues.
After several advertisers pulled their ads from Google's network in the turmoil of a YouTube ad mishap, Google is preparing to introduce new ad filters that will give advertisers greater control.
In an effort towards improving the quality of ads online, Google has announced steps to record websites that use elements like pop-ups. Those tagged can review and rectify the issue presented to them.
After details emerged in April of Google's plans to integrate an ad-blocker into Chrome, the browser's latest Canary build includes a setting to "block ads from sites that tend to show intrusive ads".
The huge £2.1bn fine imposed on Google's parent company by the European Union has, unsurprisingly, affected its profit, even as the company exceeded expectations in its latest earnings call.
Following trials in Australia and Thailand, Facebook has announced that - starting in the next few weeks - it's bringing targeted ads to the Messenger home screen for all users of the app worldwide.
Microsoft has announced a new, more streamlined, ad mediation service which aims to provide the maximum amount of revenue for developers while ensuring an innovative experience for customers.
Chrome's ad-blocker will reportedly be enabled by default on desktop and mobile, targeting "unacceptable ads". It would make Google the world's largest online ad provider, and its biggest ad-blocker.
Samsung Electronics spent $10.2bn on marketing its products last year, which included a 15% increase in its advertising budget. It's believed that much of this was spent on promoting its smartphones.
The Australian Government has become the latest entity to withdraw its advertising from YouTube, in order to avoid taxpayer funds from "inadvertently flowing to unsavoury organisations."
Google has announced a series of changes to its advertising policy, which would give advertisers more control over ad placement. The goal is to curb cases of ads placed on "questionable content".
Internet video sensation PewDiePie has been dropped by Disney after using racist imagery. YouTube has also canceled his Red series, and has taken him off the Preferred advertising system.
Facebook hired an ex-MTV executive to produce original shows. It is a move that further reinforces the company's strategy to monetize new areas within Facebook, with longer videos at the forefront.
Facebook is reportedly developing an app to work with set-top TV boxes like Apple TV. Facebook began working on the app last summer, with the strategy to encourage users to watch longer video content.
After enabling conversations between users and brands last year, Facebook is now starting to test the addition of ads to its Messenger app. Those tests will soon start in Australia and Thailand.
The digital solutions firm is expanding its partnership with Microsoft's Search engine. Apart from display ads, ZIRCA will also act as Bing's sales partner for search advertising sales in India.
Zenith has published a new forecast which says that we can expect ad expenditure in social media to overtake the amount spent on ads in newspapers. By 2019, adspend in social media will hit $50bn.
The UK's Advertising Standards Authority has been investigating, Valve and Hello Games for two months relating to No Man's Sky marketing. The regulator has now concluded everyone's innocent.
New rules from the Advertising Standards Authority will see UK ISPs bundle broadband and line rental costs into one overall cost that is allowed to be advertised to potential customers.
WhatsApp's recent Terms of Service changes that would allow the messenger to share user data with Facebook, have come under the scanner in Italy and the company could be fined for it.
A new report out by Zenith Media forecasts that mobile devices will account for 75% of global internet traffic in 2017 and that in 2018 mobile ad expenditure will exceed other advert costs combined.
Yahoo has filed for a new patent involving billboards that are equipped with sensors, knowing what the target audience wants, and then serving them with more personalized advertisements.
Following a report suggesting that some loopholes used by sellers on Amazon have impacted product ratings and led to a fall in public trust, Amazon has decided to revise its rules regarding reviews.
No Man's Sky, perhaps the most controversial gaming title of the year, is being investigated by the UK's Advertising Standards Authority, for seemingly advertising features that aren't in the game.
Richard Stallman has suggested his approach on how the ad-blocking question can be addressed. As can be expected, he comes at the question from a privacy position, pushing for unlinkable payments.
A Trojan horse for Android has been discovered by security researchers, which steals users' banking information. The malware was discovered being distributed using Google's AdSense network.
In a recent announcement by State Administration for Industry and Commerce of China, it has imposed a new set of rules which includes banning adblockers from being used in the country.
In partnership with advertising start-up, Unlockd, Tesco Mobile will give customers discounts and extra data on their mobile subscriptions in exchange for viewing ads on their smartphone.
Twitter has introduced an "Insiders" program, where selected people become a part of a discussion community that aims to help brands connect better to the users of the platform.
Reddit, an online forum, is to start changing links posted by users into affiliate links, in a bid to increase ad revenue. Changes commence on June 3. Users will be able to opt-out of the service.
EE has taken a swing at rival mobile network, Three, by getting one of its adverts banned in the UK, and then proceeding to mock the network on Twitter, by making fun of its advertising campaign.
Google AdWords has announced that it plans to phase out (most) Flash-based ads by January 2nd, 2017. From June this year, advertisers will be prevented from uploading Flash-based ads.
In an effort to lessen fake content on the internet, Google has announced that it will start warning users if they stumble upon websites that try to steal information through deceptive downloads.
Alphabet has become the world's most valuable company, overtaking Apple. The report shows mobile search as well as YouTube and ads drove Q4 growth. Moonshot projects incurred losses.
WhatsApp has always been free to use in the first year of service, but it said today that it's dropping its annual subscription fee for subsequent years, and has no plans to introduce third-party ads.
Twitter is reportedly building an advertising system that will turn positive tweets of people to companies into ads. It is a new method to gather more genuine feedback from users of services.
Developers will be required to declare whether their apps contain ads and display a label on their Google Play Store listings starting early next year, or risk their apps being suspended.
Following Yahoo's deal with Microsoft ending their exclusivity with their services, the company has now partnered with Google, to power some of its web and image search results and search ads.
Microsoft's Terry Myerson has offered a statement on the privacy concerns faced by some users in Windows 10, claiming that "unlike some other platforms", Microsoft does not collect personal data.
Intrusive ads were found being inserted over webpages on AT&T's free Wi-Fi hotspot last week at Washington D.C.'s Dulles airport.