Following the tragic events in Orlando, Florida, game publishers at E3 are trying to strike balance between hyping games, often based around violence, and international somber mood.
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Last night, tweets from the official Call of Duty Twitter account detailed a fake terrorist attack in Singapore as part of a failed marketing attempt, resulting in a major backlash from fans.
Microsoft's marketing campaign for Windows 10 kicks off today, and the company has unveiled its first ad, called 'The Future Starts Now', focusing on the (very cute) next generation of Windows users.
Microsoft's Windows 10 marketing machine is spinning up as the company prepares to launch its new OS later this month; on the company campus, the marketing has begun.
Microsoft CEO Satya Nadella has announced Mark Penn, creator of the company's Google attack campaign "Scroogled," is leaving the company in September.
Facebook has rolled out a new program, offering physical "Bluetooth Beacons" to businesses across the country who want to help promote their company in real life to nearby Facebook users.
Microsoft is teaming up with a burger chain in China to promote the Xbox One by offering an Xbox burger for a limited time and covering the establishment with Xbox advertising.
Samsung announced yesterday that it would be completely "rebranding Heathrow Terminal 5 as 'Terminal Samsung Galaxy S5'" - but an airport spokesperson says Samsung is merely renting existing ad space.
The sky's the limit for Samsung's marketing machine, as the company will next week completely rebrand London Heathrow's fifth terminal as 'Terminal Samsung Galaxy S5' to promote its newest flagship.
Tony Prophet, who previously was HP's Senior Vice President of Operations for Printing and Personal Systems, has been hired by Microsoft to lead its marketing efforts on Windows.
A new report says that Microsoft is in the middle of a process to look for one or two new ad agencies that will launch a broad marketing campaign, rather than for specific products.
The way phones, tablets, software and services are branded is becoming confusing and at times cliché. Why is it so difficult to name a product, and what is the obsession with the letter 'i'?
In a bout of attempted stealth marketing, Microsoft has taken it upon itself to offer popular YouTubers money in exchange for covertly plugging the Xbox One.
Microsoft has dropped the "RT" from the name of the original Surface tablet on its official website although, as with its last Surface rebranding, it didn't formally announce the changes.
A recent article claimed Microsoft would use Kinect to gather biometric and user data from the next-generation Kinect bundled with Xbox One consoles, but Microsoft says such allegations are wrong.
Many people are excited about the 64-bit processor in the new iPhone 5s, but there will be no advantage in the latest phone from Apple as the company is simply tricking people with marketing hype.
Facebook comment spam can be annoying to encounter, but a group of Italian researchers believe it to be worth up to $200 million annually, with some spammers setting up pages to earn even more money.
Smartphone manufacturer HTC is betting big on a new marketing campaign featuring actor Robert Downey Jr. The campaign's $1 billion price tag is the same as the company's marketing budget last year.
Microsoft is continuing its advertising push for its numerous products and services with a new commercial for SkyDrive and Office 365 featuring Aubrey Plaza of "Parks and Recreation."
Despite previously saying it would wind down the Scroogled marketing campaign against Google, Microsoft apparently has no plans on abandoning the campaign anytime soon.
Following the launch of the Lumia 720 and 520, Andy Weir interviews Nokia's man in charge of promoting these devices globally, discussing marketing, carrier exclusivity, giant screens... and Snake.
Tomorrow, I'll be interviewing Nokia's global head of smartphone marketing, Vesa Jutila, the man who's responsible for promoting Lumias around the world. What would you like me to ask him?
In a new viral marketing video, Microsoft Portugal is touting the fact that Windows 8 is easy to use by showing a child teaching consumers at a store how to operate the new Windows interface.
To promote its new mobile operating system, Microsoft is launching an outdoor ad campaign in the UK today that will allow people to design personalized start screens on outdoor ads.
Microsoft has released a new YouTube video focusing on the hate its browser, Internet Explorer, gets from individuals across the Internet as part of a marketing campaign for the browser.
A new report claims Microsoft will be spending nearly $2 billion on its marketing campaign alone for the upcoming launch of Windows 8.
Microsoft is going all in with both Windows 8 and its marketing campaign that will spread across all media. The software giant says it wants 1.6 billion impressions for their ads in the next 6 months.
Nokia's VP of Product Makerting has confirmed to Reuters that he is departing the company. Investor disappointment with the recent Lumia announcement event could be behind the move.
The whispers have been getting louder and louder and with additional sources chiming in, Windows Phone 8 for September is a go and a new marketing campaign will come with it too.
Just when we thought we had Microsoft's new marketing strategy figured out, it turns out that not only is Metro not going to be called Metro, but their new 'logo' isn't really a logo at all.
Apple rejected an iBook from its store, due to the book guiding readers in how to market their own novels. The book made reference to Amazon, and was rejected over mentioning a competing company.
Microsoft has confirmed it has laid off a number of its team members in its advertising and marketing divisions, although it is not clear how many people have been affected.
New rumors claim that Microsoft plans to start a series of layoffs that will affect its marketing division that could result in hundreds of people losing their jobs.
A new rumor claims that Microsoft is looking to restructure its marketing division which may ultimately result in layoffs for hundreds of the company's employees.
Samsung has been accused of stealing ideas from Apple and now the company has stolen the actress from an iPhone 4S commercial to star in their own tablet advertisement.
Have you heard of the Dell Streak? In order to drum up excitement for the product, a sales manager at Dell decided to coordinate an internal promotional event at their Round Rock, TX office. Unfortunately...
Microsoft knows what it takes to make a product stick in the marketplace. After breaking into the console market with its Xbox after many said that it would fail, Microsoft is about to try and...
Old Spice has taken the viral marketing world by storm. For a fragrance and deodorant brand with the world ‘old’ in it, it seems rather ironic that they would be innovators of digital marketing and...
Microsoft brought its Hotmail "The New Busy" marketing campaign to Londoners in the UK today. Hotmail singers, dancers, hula hoopers and knitters (don't ask) took over Golden Square in the heart of London. Hotmail's "The New...
After a long and successful run of advertising the Mac and Justin Long, the "I'm a Mac", Apple marketing series has been discontinued, according to Mac Rumors. The long-running campaign featured various conversations between a...
Despite a record breaking launch, PlayStation 3 sales have since failed to accelerate to expected levels and the Japanese console has been left trailing both the Nintendo Wii and Microsoft Xbox 360 by a considerable...
Microsoft quietly released Songsmith at CES. With all the Windows 7 madness here at Neowin we missed this one. Songsmith generates musical accompaniment to match a singer's voice. Just choose a musical style, sing into...
Microsoft is about to unleash its $300 million Vista marketing campaign. Can negative perceptions be changed? That's an answer that can only come from seeing the campaign. Marketing isn't just enough. Microsoft has to do...
Students from anywhere in the world can sign up for the Google Online Marketing Challenge, a hands-on competition which will give undergraduate and post-graduate students direct experience with online advertising and marketing. Student groups will...
There's little over four weeks until Christmas and if any of the three platform holders has realised there's money to be made, it's Sony. Guardian Unlimited has revealed details of the Japanese outfit's holiday campaign,...
Yahoo Inc.'s chief marketing officer, Cammie Dunaway, is leaving the company in two weeks, joining a management exodus that has unfolded as the Internet icon struggles to snap out of a financial funk. The Sunnyvale-based...
The Mozilla Corporation is preparing a number of changes to the marketing of the open source Firefox browser in a bid to further grow market share. "To date, Mozilla has done a reasonably good job...
Microsoft has put on-line a new viral marketing campaign related to Games for Windows. Once you get past the coded entrance door there is lots to explore and figure out. My guess is that Microsoft...
Intel's online marketing pact with Google will expand opportunities for system builders and resellers, channel partners say. The deal with the search giant, which was formally announced Wednesday at Intel's European Solutions Summit in Paris,...
Prior to the availability of Vista, Microsoft launched a marketing campaign that allowed PC makers to place a sticker on computers alerting potential buyers that they could upgrade to Vista when it became available. According...