Last month's Mobile World Congress was a hotbed of high-end handsets, with a remarkable selection of new flagships making their debuts there, including the LG G5, Samsung Galaxy S7 and S7 edge, Xiaomi Mi 5, and HP's Elite x3 with Windows 10 Mobile.
HTC, on the other hand, chose to focus on new lower-end offerings at MWC, unveiling the Desire 530, 630 and 825 there, but as the expo neared its end, the company did release its first teaser image hinting at its upcoming flagship, which will succeed last year's One M9. Now, HTC has released a second '#powerof10' teaser - and this time it's a video.
Sadly, the video, published by HTC Turkey, remains firmly in teaser territory, and reveals nothing about the device itself, which is expected to be called the One M10. The voiceover states:
What are we up to? We're in our lab, on our grind, working non-stop - not because we have to; because we want to. We're still up when we should be sleeping, still finding ways to make your phone even better. That's how much we love this stuff.
We admit it. We're obsessed, but in a good way. You'll see.
Find out what we're obsessed about.
Unfortunately, beyond the #powerof10 hashtag, the video offers no way of finding out anything else about the device - or HTC's obsessive behavior - but given that it's believed to be at least a month away from its announcement, it will no doubt continue to drop hints about the new handset in the weeks to come.
The One M10 is expected to have a Quad HD AMOLED screen, Snapdragon 820 processor, 4GB RAM and new camera innovations - which would certainly be welcome, given that the camera was a notable area of weakness for its predecessor.