Today, Hulu launched their new universal Windows app. The app includes Cortana support and live tile updates, as well as other features that bring the app on par with its counterparts on other platforms.
The idea of Hulu creating a universal app was a no brainer. Being that they're in the business of being everywhere, they're already on Windows, Windows Phone, and Xbox One, but up until now, they have to support three separate apps to do so.
With universal apps coming to the Xbox One this year, they now only have to support one app. Personally, I think universal apps coming to the Xbox One is going to be huge for anyone that creates video content.
Probably the biggest new feature in the Hulu universal app is that it supports Cortana integration, allowing the user to open a show by saying "Hey Cortana, play Family Guy" or "Hey Cortana, play Empire".
Hulu's main competitor, Netflix, also has a universal app on the market. After all, the universal app strategy is designed so that if you need to target one platform, you can target all of them.
The universal app strategy should create an environment of apps that are up to date and most importantly, have similar features to their counterparts on other platforms.
After all, a video content provider needs to be on the Xbox One. Social networks need to be on Windows tablets. It uses the power of their console and desktop market shares to leverage the other Windows platforms.
Download the new Hulu universal app right here!
Source: Windows Blog