The im Initiative, where every time someone who has chosen to participate in the im Initiative has a conversation using Messenger, Microsoft shares a portion of our advertising revenue with the organization selected by the customer is happy to report that thanks to the support of many great Windows Live Messenger customers, Microsoft has donated $1.3 million to ten of the worlds most effective social cause organizations.
To participate simply type *unicef in front of your Windows Live Messenger display name.
The organizations currently involved in the im Initiative are:
- American Red Cross
- Boys & Girls Clubs of America
- The Humane Society of the United States
- National AIDS Fund
- National MS Society
- Sierra Club
- Susan G. Komen for the Cure