In 2003, the Intel Inside Programs label requirements will be extended to the system start up screen. Your Qualifying Licensee Products (QLP) must display the Intel Inside logo each time the user boots-up their system. Seeing the Logo insures your customers that they have a genuine Intel Inside® brand powering their system.
By the end of 2003, all desktop, mobile, and workstation systems (QLP) must include OnScreen Branding during the BIOS (Basic Input/Output System) boot-up. The appropriate Intel Inside Logo should be incorporated into your system as part of the next regular BIOS update after April 1, 2003. For desktop systems, this update would occur with the 865G/875P chipset release.
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News source: The Inquirer